The #MM24UK Agenda

Drawing from deep experience at Magento, the ecosystem and product/user experience, this session will dissect the competitive dynamics shaping the market and Magento’s strategic moves to innovate and capture market share at the edge with community. Attendees will gain insights into Magento’s future trajectory, community-driven approach and roadmap, and where it’s heading with the recent product innovations from Adobe and the ecosystem.

Eric Erway is the VP, Product at ShipperHQ, the world’s leading shipping experience platform based in Austin, Texas. As a product and user experience leader for the past 20 years, Eric has defined, designed and developed world-class products ranging from startups to Fortune 500 companies. Prior to ShipperHQ, Eric served in various leadership roles at Cart.com, Adobe, Magento, Dell and AOL. He started his career at PricewaterhouseCoopers as a consultant and holds a bachelor’s degree from Virginia Tech in Computer Science. Eric is a regular speaker at Magento, Adobe and industry conferences since joining the community in 2015. He is passionate about the customer experience, solving complex problems through design thinking and driving innovation with one US patent and several patents pending.

Discover how open-source technology is revolutionizing retail. Learn why it’s the backbone of modern digital infrastructure, offering unmatched flexibility, speed, and collaboration. Why are global brands leveraging open-source to drive innovation and future-proof their businesses. Join us to unlock the secrets of this powerful movement!

Osvaldo is a technology executive with over three decades of internet industry experience, currently on his 4th start-up. He co-founded Venda, one of the first SaaS ecommerce platforms, acquired by NetSuite. As CTO at Yoox and Alexandalexa, he identified retailers’ frustrations with Magento, leading him to start Akoova. Now, as Founder & CEO of Akoova, he provides Magento and Adobe Commerce cloud hosting for supreme brands. He is also an expert in lean thinking for ecommerce and technology.

Building accessible technology does not have to be difficult or expensive if you do it right and include it in all phases of project planning and implementation – from strategy to consulting, UX and design, programming, and ongoing maintenance. Let’s talk about how you can implement such a process in your team.

Web standards and accessibility enthusiast, spreading awareness about accessibility and how it can positively impact every business. Former developer, working with Magento since 2008, author and maintainer of the first official translation of Magento in Poland, several times Magento Master: Maker, organizer of Meet Magento Poland. Former board member of the Magento Association.

How to transform a organisational culture to allow change to be embraced and celebrated while still delivering at speed. Aidan will cover tips, tricks and methods that business’ of all sizes can use to help increase their rate of change.

Aidan is an award-winning, passionate executive level leader with a background in technology and digital solutions architecture. Throughout the course of his career, he has lead the transformation of tier 1 brands to harness the benefits of Next-Gen Infrastructures, Blockchain, AI and more.

Slow website, simply upgrade your hosting? Not the answer in 2024! We have the Core Web Vitals, now including INP, but also new web techniques to speed things up (like bf-cache, prerendering and speculation rules). What do you as a (frontend) developer or merchant need to know to provide the best UX for your customers? And why should you care? Let me get you up to speed!

Karlijn is the CEO and co-founder of RUMvision, which offers real-time user monitoring to visualize and compare Core Web Vitals and other user experiences. Her mission is to make everyone understand the importance of site speed and UX, and to explain it in plain English rather than becoming overly technical. With her husband and 2.5-year-old daughter, she lives in Groningen, the Netherlands . Additionally, she is a board member of Mage-OS Nederland and advocates for accessibility and more women in tech.

As ecommerce professionals we spend far too long with our heads buried in numbers and quantitative data sources like Google Analytics, but very little time actually listening to direct feedback from our customers. My journey at LeMieux shows the remarkable power of simply asking customers what they want.

Shaun has close to 20 years of hands on experience and expertise in digital, mainly growing early stage ecommerce brands. He’s built multiple award winning teams with an extensive track record of delivering rapid growth, worked in every area of digital and even spoken about eCommerce at 10 Downing Street.

Join us for a discussion on promoting gender diversity in tech. While efforts often focus on women supporting each other, true progress involves everyone. In this talk, we’ll explore common issues and strategies to address them. Discover how YOU can be a women’s ally and take action. Attendees will learn about the crucial role male allies play in fostering diversity and inclusion, as well as practical steps to make a difference.

Ksenia is the Developer Community Lead at Mollie, connecting product engineering teams with the developer community. She’s dedicated to building networks of people who love technology. Ksenia has 10 years of expertise in the IT industry, covering topics such as data protection, cloud infrastructure, ecommerce, developer relations, and community initiatives. Ksenia is also an ambassador for Women in Tech, providing support to those entering the tech industry.

A Senior Digital Marketing Leader, defining CX strategy & product managing successful digital experiences for B2C & B2B. Passionate about great customer experience. Significant track record in CX strategy, product management, conversion rate optimisation, UX/UI design and digital performance.

Amber is currently the Head of Product Management at Dotdigital. During her career, she has taken products from launch and zero customers to ones that include client lists of many of the world’s leading companies such as Vodafone, EY, Santander, Disney, FT, Lego and Shell.

I’m Syed Ali Iftikhar, a Magento Solution Architect with over seven years of experience. I specialize in developing and optimizing eCommerce solutions. My expertise includes creating payment method extensions, Product Finder, integrating ERP solutions, Asynchronous Checkout.

This talk explores the transition from website browsing to engagement hubs by delivering personalised customer experiences. The presentation covers deep learning, segmentation, behaviour-based data collection, and cross-channel integration strategies and tactics. It will touch upon the possible results that are already within your grasp.

As an integral part of Dotdigital’s Leadership Team, I am responsible for the UK and EMEA Sales, Partnerships, Business Development, Customer Success and Professional Services departments. I help shape and execute the company’s overarching strategies and direction, ensuring sustained growth and development in key regions.

John is VP Product at Hyvä, overseeing output and development for all of Hyvä’s product offerings, and has over 10 years of experience having previously helped build and grow the Magento agency Fisheye (now part of Youwe) as Technical Director. He is a certified Magento (Adobe Commerce) Solution Architect who is passionate about performant eCommerce sites, exceptional user experience and helping developers and merchants get the most out of their platform.

With the decline of cookies and the rise of AI driven advertising, more brands are seeing success from taking a full funnel approach to their marketing. Janis Thomas, Managing Director at Look Fabulous Forever, shares how they are using full funnel marketing to grow their business: * What is full funnel marketing and why does it make a difference? * Look Fabulous Forever’s approach to customer acquisition & growing lifetime value * The impact full funnel marketing is having on key business metrics

Janis is an expert in marketing, eCommerce and customer experience. She’s grown diverse eCommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across eCommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.

In this topic, we are going to explore the challenges that Magento development teams encounter when attempting to implement Test Driven Development (TDD) practices within their development workflow. In this, we will reveal a detailed examination of common issues faced by Magento teams as they strive to incorporate TDD principles into their development process. Lots of fun and belly laughs guaranteed.

For over 15 years, Max has led the development of cutting-edge software solutions with Adobe Commerce and Magento, catering to Fortune 500 companies. Named a TOP Magento Contributor 2017-2019, and Magento Master in 2020, his commitment to excellence endures. He excels in mastering intricate Magento challenges and shares his expertise on his YouTube channel.

Ecommerce managers are the customers’ champion, always striving to ensure no compromise on service – but sometimes work gets in the way. What are the secrets of good prioritisation? How can we be customer-first while juggling other responsibilities? And how can we streamline processes and technology to make things easier?

With nearly 20 years of experience across all areas of Ecommerce and Digital Marketing, I’m lucky enough to be in an industry that I feel passionate about and truly love. Working for businesses specialising in luxury beds to Jane Austen, and craft beer to tools, I have crossed both B2B & B2C markets and everything in between. Whether it’s developing a team culture, or getting into the nitty-gritty of the next Ecommerce and Digital Marketing strategy, I’m always excited to keep learning and growing.

Lauren is an enthusiastic leader in e-commerce, currently spearheading digital strategies and ecommerce growth as the Head of Ecommerce at Philip Kingsley. With a background in digital marketing and customer behaviour, Lauren leverages over a decade of experience to drive transformative initiatives that elevate online presence whilst hitting commercial objectives. Her commitment to delivering exceptional online experiences aligns with Philip Kingsley’s dedication to empowering individuals through personalised hair care solutions.

Join our expert panel to explore the evolving role of innovation for CTOs and other tech leaders in online retail. Learn how they help drive brands to create value in a rapidly changing landscape. Gain insights on building vs. buying technology, avoiding vendor lock-in, and balancing immediate needs with long-term goals. Discover strategies for leveraging data and fostering team collaboration.

This session is essential for technology, product, and ecommerce leaders, as well as those aspiring to these roles. Don’t miss this opportunity to learn from industry leaders and future-proof your business strategies.

Zac is an accomplished and innovative architect and leader of large, secure, scalable, automated infrastructures and operations, with over 25 years of industry experience. Focused on operational excellence, Zac was key in devising and growing the Venda multi-tenant infrastructure, a pioneering business within SaaS ecommerce world. He leads technology at Akoova, bringing the benefits of SaaS operations to Magento hosting.

Øyvind started his career as a web developer for Leo Burnett in 2003. In 2006 he joined ASOS.com and held several roles within engineering and architecture as ASOS scaled from £60m to £1bn turnover.
In 2015, as CTO of KIDLY, he led the creation of a cloud-native ecommerce platform, scaling the business from £0.5m to £17.5m in five years.
As Interim CTO of Seraphine, he made annual savings of 20% via a transformational technology strategy.
He has a special interest in tech transformations and believes that people and culture are the most important elements of any successful technical venture.

Elisabeth is an accomplished leader with a proven track record of commercial success and innovation in the digital industry since 1997, across SaaS, FinTech, marketplaces and e-commerce. She has held executive roles in VC and PE-backed startups, and at global firms PayPal, eBay and RELX. She now applies her deep expertise in leadership, product strategy, AI, digital innovation and commercial growth as a Non-Executive Director, Leadership Coach and Product Advisor.

B2B eCommerce for manufacturers is the last great eCommerce frontier. This segment is ripe for transformation but fraught with complexity. In my talk, I’ll share the story of how we successfully led U.S. Air Filtration, a legacy B2B manufacturing company, through eCommerce transformation – focusing specifically on the human side of digital transformation. Through their journey, I will introduce five phases of change people navigate when going through digital transformation and offer practical strategies SI’s can implement to support individuals through each phase.

Nicole Donnelly is a mom, marketer, entrepreneur, speaker and podcaster who has dedicated the last 20 years to creating exceptional customer experiences. She is the Founder of DMG Digital, a U.S. based marketing agency that provides content marketing and eCommerce readiness support for B2B manufacturers. As a fourth-generation entrepreneur, Nicole loves celebrating entrepreneurship and American manufacturing. She is also a musical theater fanatic, and enjoys traveling to fuel her curiosity.

Core Web Vitals is Google’s way of measuring the technical user-friendliness of your website, which directly impacts your organic rankings. Matt will talk through his experience of it, good and bad, and solutions he’s found to improve his CWV scores.

Matt Medlyn is an eCommerce analytics and integration expert, with well over 20 years experience. He’s been doing it for so long he remembers when Google Analytics was called Urchin. He’s known best for his time at Lovehoney, but has now 5 years under his belt at Graham and Green. He specialises in MacGyver’ing solutions to difficult problems. That he’s just typed the word MacGyver will tell you roughly how old he is.

How do you manoeuvre the digital strategy of a company operating in the building materials industry that’s traditionally slow to pick up on innovations, whilst being relevant to customers of varying backgrounds, from DIY-ers to BIY-ers to small trade and large trade, transacting across 9 brands on both physical and digital formats? Building on the Magento OS platform, PBSL Group has been on a composable architecture journey centred around data and deep customer understanding to drive business growth and ensure relevancy in an increasingly competitive market.

Suzana has been working in the digital industry for over 15 years both agency and client side, setting up and leading dynamic teams that straddle the entire marketing proposition – product, price, place, promotion, and enhance it with data and technology, to deliver exceptional performance and rapid business growth. She is now Managing Director at PBSL Group, a specialist bricks-and-clicks buildings merchant leading the way in digital transformation of the building materials industry.

During the talk I will share more about why and what we had improved in our B2B purchase and shipping experience.

Magento expert now working on B2B merchant side – bringing in 10 year experience working in biggest Magento agencies. Always like to find unique solutions without impacting the overall platform complexity

As an SEO consultant working exclusively with ecommerce merchants I believe that Magento offers the best organic search potential of all major platforms. In this talk I’ll explain why, and what merchants can to ensure that search engines really love their website even without spending a fortune on SEO consultants.

Dan lives in that weird no-man’s land between marketing, technology, and data. He’s a Chartered Institute of Marketing MCIM graded member, Fellow Member of the Institute of Direct & Digital Marketing, & a Digital Marketing Consultant with more than 25 years in the ecommerce industry. He’s been helping brands of all shapes and sizes make more money online since 1998.

This talk delves into the integration of event-driven architecture principles within the Magento e-commerce platform. Andreas discusses the importance of asynchronous event handling for scalability, flexibility, and maintainability in Magento-based systems. Through practical examples and insights, the talk highlights the benefits of adopting event-driven architecture in Magento projects, showing how fast it can be implemented with modern tools.

Andreas von Studnitz is a co-founder and consultant at integer_net, and at the same time a seasoned Magento Developer. He was appointed a Magento Master in 2019 and 2020 due to his activities around the Magento community, like code contributions, speaking at and organizing Magento centered events. Andreas’ main areas of interest are backend development, consulting and giving developer trainings.

Eric Erway is the VP, Product at ShipperHQ, the world’s leading shipping experience platform based in Austin, Texas. As a product and user experience leader for the past 20 years, Eric has defined, designed and developed world-class products ranging from startups to Fortune 500 companies. Prior to ShipperHQ, Eric served in various leadership roles at Cart.com, Adobe, Magento, Dell and AOL. He started his career at PricewaterhouseCoopers as a consultant and holds a bachelor’s degree from Virginia Tech in Computer Science. Eric is a regular speaker at Magento, Adobe and industry conferences since joining the community in 2015. He is passionate about the customer experience, solving complex problems through design thinking and driving innovation with one US patent and several patents pending.

Matt Medlyn is an eCommerce analytics and integration expert, with well over 20 years experience. He’s been doing it for so long he remembers when Google Analytics was called Urchin. He’s known best for his time at Lovehoney, but has now 5 years under his belt at Graham and Green. He specialises in MacGyver’ing solutions to difficult problems. That he’s just typed the word MacGyver will tell you roughly how old he is.

Janis is an expert in marketing, eCommerce and customer experience. She’s grown diverse eCommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across eCommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.

We’ll be wrapping up this year’s conference with a rundown of what Meet Magento 2024 had to offer, and what comes next.

Then join us at Bounce, Farringdon for an evening of pizza, drinks, unlimited ping pong, and unrivalled networking!