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Agenda

12th June 2018
13th June 2018

10:00 - 16:30

Contribution Day

Location: Dotmailer Offices

Magento Contribution Days provide intensive hackathon action with Magento Core Developers and Architects – giving insights into Magento 2 development and contributing to the Magento 2 core.

Those participating will have the choice in what they want to contribute to (check the Eventbrite page, linked below, for details!).

Note: separate registration required for this event.

Register to attend this event

14:00 - 17:00

Merchants Reception

Location: The Mermaid (Lower River Room)

An exclusive reception for merchants to network with other merchants and discuss hot topics in the industry. Complimented with a panel to enjoy.

Panel: "Setting the tone of your brand online, why your online presence is just as important as your offline presence".

Host: Rabia Qureshi, Senior Customer Success Manager at JH

Panelists:
Jem Skelding, CEO at Naissance Trading
Rosie Sparks, eCommerce Executive at Astley Clarke
Karen Taylor, UK Ecommerce Manager at Brown-Forman

Note: separate registration required for this event.

Register to attend this event

MERCHANT TRACK

TECHNICAL TRACK

08:30 - 09:30

Registration

09:30 - 09:50

General Session

Jamie Huskisson, Meet Magento UK organiser and CEO at JH

Thomas Goletz, President of Meet Magento Association

09:50 - 10:20

Keynote

Peter Sheldon, VP of Strategy at Magento Commerce

10:20 - 11:00

BREAK

11:00 - 11:30

What Investors Look For In Great eCommerce Enabled Businesses

Leon Hughes, Associate Partner at Piper Private Equity

Having been eCommerce Director for 10 years at Maximuscle — who were acquired by GSK in 2012 — Leon is now an Associate Partner at Piper investing in fast growth omnichannel businesses. Whilst Leon sits on boards, he advises and mentors all brands on digital growth, platforms, marketing strategies, global expansion, team structure and ultimately how to create value.

In this talk, Leon will run through his experience, war stories and approach plus highlight what Piper looks for in great eCommerce enabled businesses

The Road To PWA (How To Make Magento Sites Run Fast Right Now)

Shane Osbourne, Lead Frontend Developer at JH

This talk addresses an increasingly common question: “What can we do right now to prepare for a PWA future?”

In the talk, Shane will explain how JH has addressed the poor performance seen in ‘out of the box’ Magento 2 projects – and how doing so allows the project to begin adopting PWA features right now. He’ll cover:

  • How JH increased the performance of ‘out of the box’ Magento 2 by 3x without changing a single line of code
  • How JH then went even further and paved the way for incrementally adding PWA features by rewriting the entire Frontend
  • How this approach of starting first with an incredible performance – can help projects get on board with PWA features right now

11:35 - 12:05

User Research and You: Conducting Successful E-commerce Research

Danielle Mundle, UX Research Consultant at Independent

Understanding your shoppers’ behavior is important, but is often a challenge under time, personnel, and budget constraints. This talk will provide ideas to help you plan, execute, and analyze research for your online store. Example research initiatives to be covered include validating feature ideas, conducting competitor research, and how to incorporate on-going user research as your site evolves.

Panel: Getting Real with Progressive Web Apps

Hosted by Eric Erway, Senior Product Manager at Magento Commerce

Panelists:
James Zetlen, PWA Lead at Magento Commerce
Pierre Martin, Lead Developer at Front-Commerce
Jamie Maria Schouren, Director at Deity
Marcin Dyguda, Software Development Vice Director & Tribe Master at Divante

It’s time for us to get real about Progressive Web Apps (PWAs) and how we can deliver amazing shopping experiences together across any device. As with any new innovation, there are facts and myths to consider especially from a technical perspective. Please join this discussion with our Magento frontend architect and experts from the community with real experience building PWAs and get the facts.

12:10 - 12:40

Panel: What An Innovation Mindset Looks Like

Hosted by David Wise, Director of Channel for EMEA at Magento Commerce

Panelists:
Mark Roberts, Founder & Director at Beer Hawk
Paul Younghusband, CTO at END

Talk description coming soon.

Technical Introduction To Magento Page Builder

Dave Macaulay, Senior Full Stack Engineer at Magento Commerce

The talk will touch on numerous API points within the new Page Builder module along with describing and demo’ing the various capabilities and the extensibility of the new module. This will include but not limited to: – XML declaration for modifying existing content types & creating new ones – Usage of UI components within Page Builder – Creating custom admin preview for content types – Understanding our master storage format & data store – Building a new container content types – Enabling inline editing for your content type The talk will aim to cover all the subjects above and potentially more with an easy to follow & fun talk with a single path. This will most likely fall into the realm of creating a new content type which covers many of these bases.

12:40 - 14:00

NETWORKING LUNCH

Served in the Sponsor Marketplace / Upper River Room

14:00 - 14:30

What’s Killing Retail? How To Thrive As The Giants Fall

Suzannah Taggart, Head of E-Commerce at Gift Universe Group

The news is awash with retailer after retailer taking a tumble, and everyone in the industry has their own ideas about why. Against this doom-and-gloom backdrop, Suzannah explores innovation in the industry from both new retailers and those who’ve been around the block, detailing specifically what Menkind is doing to build exciting growth and make a difference as both an ecommerce and high street entity.

Profitable Progressive Web Apps: Implementing Measurable Use Cases For Modern Web APIs

Rowan Merewood, Developer Advocate at Google

Progressive Web Apps are just the web done right, but sometimes we put the technical feature ahead of the business problem we’re trying to solve. In this talk, we’ll explore some of the challenges we can address with these features along with the new opportunities they open up. We’ll look at some performance tips for optimising the delivery and rendering of your content. We’ll examine techniques for dealing with unreliable networks that keep users in your funnel. For new opportunities, we’ll see how to create personalised homescreen experiences and add push notifications that provide value rather than spam. These use cases are out in the wild, so now it’s time to see how to bring them to Magento.

14:35 - 15:05

Creating An Optimisation Culture

Guido Jansen, Global CRO Lead at Randstad

How do you align CRO teams, across 40 countries and 16 timezones, who are all in different stages of digital maturity? During this session, Guido shares his experience and talks about the challenges of building an agile experimentation/online optimisation culture within a large international corporation.

So You’ve Launched A Magento Website, What Next?

Zachary Stevens, Chief Architect & Co-founder at Akoova

Building a new site is a major undertaking, and the run up to launch day can feel like a final push to cross the finish line. From the Operations perspective, launch day is the beginning of a marathon – not the end of a sprint. In this session, Zac will share distilled experience gained through operating many successful Magento 1 and 2 sites on AWS.  You’ll learn how bringing the DevOps mindset to your Magento project can improve performance, stability, and your ability to sleep through the night.  We’ll cover:

  • Getting to know your site — an operator’s perspective
  • Constructive pessimism — planning for failure
  • This 1 weird trick to improve availability
  • Making boredom an integral part of your deployments
  • And much more

15:10 - 15:40

Panel: Using Data And Insights To Power An Ecommerce Growth Mindset

Hosted by Rob Long, Paypal Evangelist at PayPal

Panelists:
Matthew Wasley, Product Marketing Manager at Magento Business Intelligence
Matt Parkinson, Managing Director at Gene Commerce
Adam Parker, Ecommerce Manager at Canonbury Products Ltd

Creating compelling commerce experiences for global shoppers relies on data-driven decisions across devices, platforms, and demographics. Learn from a fantastic panel of merchant, agency and business intelligence professionals about the tools, technologies, best practices and data insights they leverage to grow their companies.

Connecting GraphQL To Your Own React Project

Jisse Reitsma, Developer & Trainer at Yireo

Magento 2.3 brings a GraphQL API to the Magento core. This allows for projects like Magento PWA Studio to connect to this new REST-alternative. However, you can already play with GraphQL in your own custom React project, even though Magento PWA Studio is not there. This talk dives into the details of playing with the GraphQL API in non-Magento projects, to allow you to start using the new headless approach.

15:40 - 16:20

BREAK

16:20 - 16:50

How does a 100-year old brand embrace digital? Reinterpreting bricks & mortar values for online

Samantha Sargison, Head Of Digital & Corporate at Bettys & Taylors of Harrogate

Talk description coming soon.

Panel: Operating Development Teams

Hosted by Ben Marks, Magento Evangelist at Magento Commerce

Panelists:
Ignacio Riesco Martin, CEO & Founding Partner at Interactiv4
Steve Blake, Head of Technology & Architecture at SportPursuit
Carlos Morgado, Advisory Board Member (Trouva) and former Group CTO at Just Eat

Talk description coming soon.

16:55 - 17:25

Keynote

Brian Green, Head of EMEA Sales at Magento Commerce

17:25 - 17:30

Closing Remarks

17:30 - 20:30

Drinks Reception

Served in the Sponsor Marketplace / Upper River Room

21:00 - Late

Afterparty

Hosted at Voltaire, 19 New Bridge St, EC4V 6DB