Merchant Track

Andy Mulcahy

Strategy & Insight Director at IMRG

Merchant Track – 11:00 – 11:30

Optimising Online Retail Performance

IMRG run a series of data studies analysing participant performance across a range of datasets that we track – from the customer funnel through to site navigation and mobile optimisation – to identify common points between those who have the highest rates of performance at various stages, and those with the lowest.

All this is backed up with anonymised best practice examples to help retailers understand how they might go about optimising various areas of their site. What have we learnt so far from these studies, how should you structure your site and which areas should you focus on optimising?

Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy is also a frequent conference speaker and media commentator.
Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy is also a frequent conference speaker and media commentator.