Taking beautiful homes digital: Cox & Cox on leveraging demand for rapid eCommerce growth
The past year has been tough for many industries, but thanks to investment in their digital channels, home furnishings brand Cox & Cox were ready to welcome new customers with open arms! Find out how they leveraged new marketing strategies, payment options, and personalisation – resulting in an uplift in sales, improved social media engagement and a major shift in demographics over the last year. Then get ahead of the trends and see what new technologies they’re planning to incorporate next! As well as sharing some of their secrets to eCommerce success, Cox & Cox will be discussing challenges this growth has presented them with – including operations, stock management, and expanding into new warehouses – and how they’ve worked to overcome them.
Aynsley has worked in the online & digital sector for over 20 years and has worked on Hybris, Salesforce Commerce Cloud and Magento E-commerce platforms. He has completed three re-platform projects and is greatly experienced integrating the latest technology, payment gateways and ERP systems. He has worked at Cox & Cox for five years and was promoted to E-commerce Director in September 2020.