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merchant Track

eCommerce Marketing - what you should be focusing on now to grow your business in 2020

In times of change it’s tempting to neglect your marketing, to cut back budgets and stop testing – but if you want to maximise the performance of your eCommerce business it’s crucial to keep marketing to your customers at every stage of the customer journey. In this session, Chloë Thomas, author of the international bestseller “eCommerce Marketing: How to
Get Traffic that BUYS to Your Website”, and host of the UK’s top 5 Marketing podcast “eCommerce MasterPlan”, will introduce you to her Customer MasterPlan model. It is a tool designed to help you identify where to focus to make the biggest improvements. Chloe will also be sharing examples of the most effective and latest tactics for improving marketing performance at each and every stage of the customer journey. If you join this session you’re basically going to get stacks of inspiration with a smattering of how-to-make-better-decisions, all with a side of – be nice to your customers!

Best selling author, international speaker, and host of the eCommerce MasterPlan Podcast. Chloë is one of the Top 50 UK influencers in eCommerce and Shipping (Scurri 2019), and the podcast is regularly included in lists of the top eCommerce and marketing podcasts in the world. Chloë Thomas has been in eCommerce since 2003, she’s worked client-side, agency-side, and adviser-side. Working with a wide variety of retailers from high street omnichannel operations, to fresh online only start-ups, covering international launches, subscription, B2B and even dabbling in marketplaces.