Merchant Track

Dan Coleman

Operations Director at Red Hot Penny

Merchant Track – 11:35 – 12:05

From Bigamy to Polyamory: Managing Complex Agency Relationships

This talk will explain practical repeatable strategies backed with real-world examples and anecdotes primarily from Magento clients (anonymised of course) to enable retailers to make the most of each agency’s strengths and to ensure the appropriate structures are put in place before they become an issue.

Many of these insights will be actionable items that can be applied almost immediately with little or no change to existing relationships, others may highlight process gaps or aspirational ways of working for some of the smaller merchants in attendance.