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merchant Track

Amazing Women in eCommerce: Panel Discussion

Launched by Yotpo in 2018, Amazing Women in eCommerce is an initiative to recognize and honor the women who are shaping our industry. Join us as we discuss what it means to be a leader in eCommerce – we’ll share career journeys, professional successes, hard lessons learned, and invaluable eCommerce advice.

Elena Ritchie ist seit 2014 bei Google und arbeitet als Industry Head mit ihrem Team von Industry Managern, Analytical Consultants und Google-Spezialisten mit zahlreichen national und international tätigen Key Accounts. Spezieller Fokus liegt dabei auf der zielgerichteten Beratung rund um Googles Marketinglösungen und auf der Beschleunigung der digitalen Transformation im Bereich Handel. Als Business Coach unterstützt sie eine Vielzahl weiterer Projekte innerhalb von Google. Vor Google war Elena Ritchie für eines der weltweit führenden Chemieunternehmen als Marketing und Sales Managerin tätig. Ihren MBA erlangte Frau Ritchie an der Hochschule für Wirtschaft und Recht in Berlin. +++ Elena Ritchie joined Google in 2014 and is currently working as an Industry Head with her team of Industry Managers, Analytical Consultants and Google Specialists with a variety of national and international retailers. The special focus of her team lies on the targeted consultation around Google’s marketing solutions and on the acceleration of the digital transformation in all areas of retail. As a business coach she supports a large number of other projects within Google. Prior to Google, Elena Ritchie worked at one of the worldwide leading chemical companies as a Marketing and Sales Manager. Half German, half English Elena conducted her international MBA degree at the Berlin School of Economics and Law.