Randstad – Global CRO Lead
Guido is a psychologists and usability expert focused on E-commerce. He builds international teams and a company culture that turns user insights into improved user experiences, mainly by running many experiments.
Since 2008 his work included many Magento projects and he became the Dutch community manager for Magento. He is often invited to speak at international events about persuasion, e-commerce and experimentation cultures and currently works as the Global CRO Lead for Randstad, a global leader in the HR services industry.
How to align CRO teams across 39 countries and 16 timezones, all in different stages of digital maturity? During this session, Guido shares his experience and talks about the challenges of building an agile experimentation/ online optimization culture within a large international corporation
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