Randstad – Global CRO Lead
Guido is a psychologists and usability expert focused on E-commerce. He builds international teams and a company culture that turns user insights into improved user experiences, mainly by running many experiments.
Since 2008 his work included many Magento projects and he became the Dutch community manager for Magento. He is often invited to speak at international events about persuasion, e-commerce and experimentation cultures and currently works as the Global CRO Lead for Randstad, a global leader in the HR services industry.
How do you align CRO teams, across 40 countries and 16 timezones, who are all in different stages of digital maturity? During this session, Guido shares his experience and talks about the challenges of building an agile experimentation/online optimisation culture within a large international corporation.
Meet Magento UK 2018, is an opportunity to connect with eCommerce and technology experts from across the UK, and the Magento community at large. With the latest features, trends, and tools presented by some of the most successful minds in the industry. Sign up below to stay notified of every update.