Ecommerce & Marketing Director at Look Fabulous Forever
Janis is an expert in driving digital marketing to deliver increased revenue and profitable growth in ecommerce and subscription businesses. She has grown diverse brands from Birchbox to Playboy. She has held senior consumer marketing roles in ecommerce, digital media and entertainment businesses. She is now responsible for leading ecommerce and marketing at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.
All about the talk
The Value of Older Consumers in Ecommerce
More brands are talking about diversity, but how many still focus on millennials and Gen Z? Over 65s are the fastest growing customer group in ecommerce and many have a more secure income than their younger counterparts. Tricia Cusden launched Look Fabulous Forever to meet the needs of the older women that so much of the beauty industry forgets.
- The value of older consumers in ecommerce
- Moving from exclusive to inclusive
- You are not your customer: overcoming your biases
- How to understand your customer and leverage that insight
- The impact of accessibility