Merchant Track

Kam Chovet

Technology Director at FLOWERBX

Merchant Track – 14:00 – 14:30

FLOWERBX – Scaling a Flower Disruptor

FLOWERBX is an online service specialised in delivering high-quality flowers to your doorstep, direct from the best Holland-based growers. In just 2 years, the company grew from a startup only servicing Greater London, into an international e-commerce platform catering for both the B2C and B2B markets, across Europe and the USA.

This talk will take you through our journey:

· Selling perishable goods: what’s beyond your ecommerce platform

· Pushing the limits of Magento with our subscription model

· Scaling up our infrastructure to go international

· Servicing B2C and B2B

· Technical resources: outsourced or in-house?

From launching Marketplace for Amazon.co.uk, to leading the Agile transformation that supported Net-a-Porter’s growth, Kam has garnered over 20 years' experience in the e-commerce industry. She is now Director of Technology for FLOWERBX scaling the technology that has enabled international growth.
From launching Marketplace for Amazon.co.uk, to leading the Agile transformation that supported Net-a-Porter’s growth, Kam has garnered over 20 years' experience in the e-commerce industry. She is now Director of Technology for FLOWERBX scaling the technology that has enabled international growth.