Merchant Track – 14:00 – 14:30
FLOWERBX – Scaling a Flower Disruptor
FLOWERBX is an online service specialised in delivering high-quality flowers to your doorstep, direct from the best Holland-based growers. In just 2 years, the company grew from a startup only servicing Greater London, into an international e-commerce platform catering for both the B2C and B2B markets, across Europe and the USA.
This talk will take you through our journey:
· Selling perishable goods: what’s beyond your ecommerce platform
· Pushing the limits of Magento with our subscription model
· Scaling up our infrastructure to go international
· Servicing B2C and B2B
· Technical resources: outsourced or in-house?