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Karen Taylor

Brown-Forman – UK Ecommerce Manager

Founded in 1870, Brown Forman is a producer and marketer of fine quality beverage alcohol brands including some of the most well-loved brands; Jack Daniel’s, Old Forester, Woodford Reserve, Finlandia Vodka, Herradura and el Jimador tequilas, and Chambord liqueur. Karen joined Brown Forman in 2015 to manage the launch of the Jack Daniel’s ecommerce website and now is responsible for The Jack Store’s ongoing trading and consumer experience. She also oversees the American Whiskey website which focuses on consumer education of all things whiskey. Karen has a background in luxury and fashion ecommerce spanning over 12 years including fine jewellery manufacturer Astley Clarke and site managing the jewellery and watches stores for Amazon.

General Session

Panel: Setting The Tone Of Your Brand Online: Why Your Online Presence Is Just As Important As Your Offline Presence

Hosted by: Rabia Qureshi, Senior Customer Success Manager at JH

Panelists: Jem Skelding, CEO at Naissance; Karen Taylor, UK Ecommerce Manager at Brown-Forman; Rosie Sparks, Web Content Executive at Astley Clarke

Covered will be how your brand needs to be cohesive for a successful omnichannel experience, that breeds confidence in consumers, knowing you’re a retailer to be trusted.