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Leon Hughes

Piper Private Equity – Associate Partner

Leon uses his knowledge, network and expertise to support Piper’s brands in creating world-class ecommerce platforms and industry-leading digital marketing. He has an unrivalled black book of digital experts from across the consumer space. At Piper he hosts quarterly GeekMeet skill-swap events attended by the UK’s top entrepreneurs and Ecommerce Directors. He has worked for the last 15 years as a specialist in e-commerce design and systems development. Having grown his own international web design agency in the late 90s, he joined Maximuscle in 2002 when the business turned over £7m. By 2010, when Maximuscle (a Piper investment) was bought by GSK for £168m, Leon had established the online and IT infrastructure and created a leading team of online marketeers, web and system developers to build and fulfil more than 20 global ecommerce sites for Maximuscle and was Head of Ecommerce at GSK. Leon joined Piper in 2012 and currently sits on the Board of Forthglade and NeomOrganics

Merchant Track

What Investors Look For In Great eCommerce Enabled Businesses

Having been eCommerce Director for 10 years at Maximuscle — who were acquired by GSK in 2012 — Leon is now an Associate Partner at Piper investing in fast growth omnichannel businesses. Whilst Leon sits on boards, he advises and mentors all brands on digital growth, platforms, marketing strategies, global expansion, team structure and ultimately how to create value.

In this talk, Leon will run through his experience, war stories and approach plus highlight what Piper looks for in great eCommerce enabled businesses