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merchant Track

How to Nail Google Analytics for eCommerce

Luke will be walking through really powerful ways to use and configure Google Analytics to extract incredibly powerful insight. He will be telling the story of how he built GA in a way that helped him fix a £30,000 a day drain on revenue, and other incredibly powerful ways to improve UX and tangibly increase CRO performance for eCommerce sites.

Having previously held a number of both agency, in-house SEO and product roles, Luke is a well-seasoned eCommerce consultant and international speaker who sits right in the centre of CRO and SEO disciplines. Luke has worked with some awesome brands including CAT and Renault, has featured in Moz, SEMrush and knows a thing or two when it comes to getting C-suite buy-in and delivering smart, scalable eCommerce growth.