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platform Track

Marketplaces, Eat or be Eaten

With the massive leap in eCommerce transactions globally, merchants are looking for new ways to transact more online and serve their customers. Many companies are looking to expand beyond merely offering their own products in a single web shop. A marketplace can be an answer to this requirement, but there’s much for you to consider when deciding on whether to invest in one.

Key takeaways:

  • Understand why marketplaces are in such high demand and which role a marketplace could play in your online sales
  • Learn the four key criteria to determine which type of marketplace is right for your company
  • Find out how you can compete with the top marketplaces, such as Amazon and Alibaba

Marion Freijsen is a long-term technology professional. Her role prior to joining Adobe as a Strategic Business Advisor running the Commerce Strategy team, was as COO of the largest Dutch ecommerce player in wine & coffee where she was responsible for transforming the company (organization and technology) and implementing an ecommerce platform across 16 labels in 6 different countries. She has over 15 years of C-level experience at public and non-public companies and has worked in technology for 25+ years. Marion is a published author with the release of The N-Factor: How Networking Can Change the Dynamics of Your Business in 2007 and the 2nd book, The EFactor: Entrepreneurship in the Social Media Age, was released in November 2012. She is a frequent speaker and presenter and in her spare time, an active sports enthusiast!