Fast: How to Reduce Cart Abandonment with Headless Checkout
The journey from inspiration to checkout can be a minefield for eCommerce businesses. More than 70% of online shoppers, after already deciding they want to buy something, abruptly change their mind and abandon their carts. That represents billions of dollars in lost revenue for businesses.An emerging e-commerce technology is changing the way businesses sell their products online. Headless checkout decouples the purchase and payments experience from businesses websites and enables consumers to make purchases from virtually anywhere.