Asset 4 Asset 5 Asset 3 Group 2 Copy 6 Group 2 logo-jh-white meet-magento-white-logo copy 64px-logo-facebook 64px-logo-instagram 48px-world-2.1 copy 48px-world-2.1 copy 64px-logo-twitter 48px-world-2.1 copy

solution Track

Fast: How to Reduce Cart Abandonment with Headless Checkout

The journey from inspiration to checkout can be a minefield for eCommerce businesses. More than 70% of online shoppers, after already deciding they want to buy something, abruptly change their mind and abandon their carts. That represents billions of dollars in lost revenue for businesses.An emerging e-commerce technology is changing the way businesses sell their products online. Headless checkout decouples the purchase and payments experience from businesses websites and enables consumers to make purchases from virtually anywhere.

Michael runs Fast in EMEA after successfully building Bloomreach in Europe. He's been working in the ecommerce space since 2003, having worked with many key highstreet retailers.