Olena Tkacheva
Product Manager (PageBuilder) at Adobe
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platform Track
Transforming Shopping Experience with Magento Page Builder
Optimising customer experiences and creating compelling content for digital experiences presents key opportunities for merchants to connect with shoppers, boost conversion rates, and stay ahead in an increasingly competitive market. Magento invest in authoring tools such as Page Builder and Media Manager, brings source of digital assets closer to users with Adobe Stock integration to accelerate a merchant’s ability to deliver engaging, relevant, and fresh content in timely manner.
Learn about the upcoming innovations, including these:
• Authoring experience with Page Builder
• New Media Manager and Adobe Stock integration
• 2020 roadmap
Olena is leading the merchant experience in Magento from a product management side. She drives CMS modernization from the Bluefoot acquisition to Magento PageBuilder release. Key focus of her work is to enable merchants to effortlessly create best in class customer experience.