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Peter Bell

EMEA Marketing Director at Adobe


As part of the regional leadership team Peter leads the UKI & EMEA Marketing team which is focused on bringing Adobe's best-in-class marketing and commerce solutions to business across the region, enabling customers innovate and transform their businesses. With over 25 years of experience in marketing Peter has contributed to the success of a portfolio of brands in the software and digital media industries including Marketo, Microsoft Surface, Skype, Xbox, MSN as well as Microsoft’s developer & platform solutions.

All about the talk

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Getting eCommerce Right in the 2020s

Adobe Commerce’s recent consumer preferences survey showed consumers’ needs have continued to evolve. We are seeing trends of consumers demanding personalisation, revisiting websites before purchase, desires of purpose driven brands and lastly the rise of the mindful shopper.

In this keynote presentation, Peter Bell, Senior Director of Marketing at Adobe will talk through the data in detail and explore what it all means for merchants selling online.

Peter Bell