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keynote Track

Move over Millennials, there’s a new online shopper in town

After 14 months of pandemic-fueled, meteoric growth, what’s next in commerce? There’s no turning back, that’s for sure. Online buying is about to get a new tailwind: the Gen Z shopper. These true digital natives are poised to take a significant share of total retail spend and change the face of digital commerce. In this session, join Peter Sheldon, Senior Director of Commerce Strategy at Adobe as he explores the impact that Gen Z will have through the remainder of the decade and how online merchants and brands will need to adapt to stay relevant for an audience that is focused on expression, truth, and dialog.

Peter is a well-known industry expert in eCommerce and omnichannel technology, having previously held the role of Vice President and Principal Analyst at Forrester Research. He spent five years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs. Today, Peter leads commerce strategy for Adobe.