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keynote Track

Tomorrow came early - The new normal of the customer buying experience

Covid-19 has rapidly accelerated a seismic change in online buying behaviour driven by a new generation of digitally native buyers who are shunning offline interactions and redefining the relationships they have with brands. In this era of “new normal”, a new breed of direct to consumer brands are flourishing with a manic focus on customer experience and intimacy, a digital first but community connected culture and disruptive business models that challenge the status quo. eCommerce just catapulted itself five years into the future and there is no turning back.

Peter is a well-known industry expert in eCommerce and omnichannel technology, having previously held the role of Vice President and Principal Analyst at Forrester Research. He spent five years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs. Today, Peter leads commerce strategy for Adobe.