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Rowan Merewood

Google – Developer Advocate

Rowan’s focus at Google is ensuring that the web is not just a first-class experience for users, but that it’s also a natural and intuitive platform for developers. He focuses on e-commerce currently, which means looking at how the technical best practice can really be translated into viable business cases.

Previously he’s worked across several products, such as Android, Firebase, and Google Now – so he’s particularly interested in those intersections where users transfer from one device or interface to another in the course of completing a single task.

On the off-chance you want to talk about something non-work related then obscure or terrible horror films are a good opener.

Technical Track

Profitable Progressive Web Apps: Implementing Measurable Use Cases For Modern Web APIs

Progressive Web Apps are just the web done right, but sometimes we put the technical feature ahead of the business problem we’re trying to solve. In this talk, we’ll explore some of the challenges we can address with these features along with the new opportunities they open up. We’ll look at some performance tips for optimising the delivery and rendering of your content. We’ll examine techniques for dealing with unreliable networks that keep users in your funnel. For new opportunities, we’ll see how to create personalised homescreen experiences and add push notifications that provide value rather than spam. These use cases are out in the wild, so now it’s time to see how to bring them to Magento.