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merchant Track

Designing Memorable Mobile Experiences

Get inspired on ways to build a memorable connection with your users by delivering the best user experience and boosting their trust in your brand. We’ll walk you through UX design principles and recommendations throughout your conversion funnel that are built with the current situation in mind.

Samar Elshafiey is a mobile UX Researcher & Consultant at Google. She’s an expert in mixed method UX Research, Design and Conversion Optimisation. Samar helps Google partners across EMEA to understand their user needs & improve their mobile web and app experiences by leading research-backed UX audits, workshops & design sprints. Prior to this role, she was a mixed method researcher at Google’s Trust and Safety team for Google Search. She has degrees in Applied Mathematics and Data Science.