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For Ruroc, it’s not enough to just acquire a new customer – with advanced data, they personalise every interaction to maximise customer retention. Learn more about the strategy that’s led to an 80% increase in email revenue from Paul Cartwright, Head of CRM & Web.

Tiffany Mills has worked at Klaviyo for 2 years and works with Klaviyo's largest customers across the UK and Scandinavia, supporting them to execute their marketing strategy. When she's not at work she loves interior design, catching up with friends and family and dreaming about what dog to get!